EndocPM — a US-focused electronic medical record (EMR) platform, offering a comprehensive suite including a doctor's portal,
patient-facing mobile app, and integrated billing system.
To build an intuitive, compliant, and high-performing EMR system that meets the real-world needs of
physicians and patients, while aligning with industry best practices and standards.
EndoCPM is a specialized platform designed specifically for endocrinology providers. It stands for
Endocrinology Practice Management System and offers a comprehensive suite of features tailored to the
needs of endocrinology practices. Key capabilities include teleconsultation, automated appointment
reminders, patient tracking, and
The design phase in EndocPM is not a one-time activity—it is an ongoing, iterative process that adapts to evolving user needs, clinical workflows, and regulatory considerations. Our design iteration trategy focuses on collaboration, validation, and alignment with industry standards to ensure an optimal user experience for both doctors and patients.
Weekly Design Review Cycles with Doctors
We aimed to design a comprehensive, holistic dashboard that enables providers to view all critical patient and practice information on a single page. This unified view is clinically valuable as it helps providers make faster, more informed decisions — ultimately reducing consultation time and improving the overall efficiency of care delivery.
One of the biggest challenges in this project was the complexity and ambiguity of the requirements.
The needs of both the clinical and business stakeholders were not always clearly defined, requiring
a trial-and-error approach during the design phase. I explored 3 to 4 design variations to strike
the right balance between usability and clinical relevance. Each iteration underwent feedback and
approval cycles with clients and medical professionals, ensuring the final design aligned with
real-world clinical workflows and expectations.
One of the biggest challenges in this project was the complexity and ambiguity of the requirements.
The needs of both the clinical and business stakeholders were not always clearly defined, requiring
a trial-and-error approach during the design phase. I explored 3 to 4 design variations to strike
the right balance between usability and clinical relevance. Each iteration underwent feedback and
approval cycles with clients and medical professionals, ensuring the final design aligned with
real-world clinical workflows and expectations.